by admin on November 3, 2010

When you’re in business, especially e-commerce, one of the most important factors you need to consider any time you put money into anything is your return on investment (ROI). Whether you’re putting money into traditional advertising, choosing a web hosting company for your website, or hiring employees, it’s important to know that you’re getting the maximum bang for your buck.

When it comes to web hosting, in particular, there are a few things you need to consider for return on investment, namely:

  • Can you count on the web hosting company to be up and running at all times? Even if the company provides free hosting, it doesn’t do you any good at all if your website is down when a potential client or customer is looking for it. If you’re paying for your website, it becomes all the more important.
  • How much of the content on your web page is your own? It is common with many web hosting companies (especially free ones) to advertise for other businesses by use of banners and pop ups. While there’s nothing wrong with that, per se, you need to be sure that people who visit your website are drawn to buy your products.
  • How fast is the access speed? Web surfers can be notoriously impatient. If your web page doesn’t pop up immediately or sooner, most people will just click on something else.

For web hosting, you are likely to get the best return on your investment if the website is easily accessible, allows fast access, and is designed in such a way that those who find your website are more likely to buy your products. If you find that your web hosting company falls short in one of these areas, consider moving your web operations to another host. If you find that your design isn’t up to snuff, consider hiring someone who is familiar with SEO (search engine optimization) to rework your website. You’ll find the ROI is generally well worth the expense.

Of course, ROI is important for more than just web hosting. Most businesses would do well to go over all of their operations with a fine toothed comb to determine which functions and employees are costing more money than their worth, and which are raking in the profits.


SEO and how it can Work for You

by admin on October 27, 2010

Whatever you are trying to promote on the Internet, whether you are trying to sell a product or service, or to bring attention to an organization or cause, there are a few things you need to do to be effective. You need to find a quality company to do your hosting. It doesn’t matter how much web traffic you generate if your website is down every time someone tries to find it. You need to find a way to attract attention to your website. This is best done with SEO (search engine optimization) marketing.

Let’s go surfing

Consider how you surf the Internet. If you’re like most people, you pull up your favorite web browser, be it Yahoo, Bing, Google, or whatever, and you type in a few keywords which relate to what you’re looking for. Almost as if by magic, the screen lights up with multiple website listings which (more or less) pertain to your topic.

Unless you’re highly unusual, you click on the first one (or maybe two or three) websites which seem to be related to what you want. You probably never look beyond that first page full of websites unless you have exhausted all of your possibilities and still haven’t found what you were looking for.

Most people surf the web the same way. What that means for you, in all practicality, is that you are never going to generate much web traffic unless you are on that first page when someone looks up your product, service, or organization. You can have the best constructed website on the World Wide Web, aesthetically speaking, and it does you very little good if no one finds it.

How the pros get on page one

Enter SEO marketing. SEO marketing involves putting content on your web page in such a way that the major search engines are most likely to find it and put it on the front page.

There are several little tricks you can use to accomplish this. With a little research, it isn’t difficult to find out what exact phrases web surfers are using to find websites similar to yours. Once you have this vital piece of information, make sure that those phrases find their way into your content.

Ideally, your content should contain some value for the reader, but you want to make sure that the key phrases web surfers are using appear in the first paragraph (ideally, the first sentence) of your web content, and are sprinkled generously throughout the body of any content on your site.

If you don’t want to do the research and writing yourself, you can hire an expert in SEO writing. They are actually quite reasonable, in most cases, and can provide you with a lot of quality content in a short amount of time for a very reasonable price. SEO marketing is, in fact, one of the most cost effective ways to promote your company and its effective regardless of which company does your hosting.


5 Ways to Make Money from Web Hosting

October 20, 2010

If you’re involved in web design or related fields at all, you’ve probably made lots of recommendations to clients regarding which sites they should use for their web hosting needs. What you may not have considered, though, is that by throwing out free advice, you’re throwing money out of the window. There are many ways […]

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How to Make Search Engines Notice Your Website

October 13, 2010

If you’ve been trying to break into the exciting world of e-commerce, you’ve probably encountered one of the most common problems online entrepreneurs face: getting noticed by the search engines. If you’re still somewhat of a novice, you’ve probably blamed it on your web hosting company. And why not? Who else could possibly be to […]

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Should I Choose a Free or a Commercial Web Host?

October 6, 2010

If you’re new to the world of building web pages, you undoubtedly have lots of questions regarding how to get started. One of the most common questions asked by those who are seeking a web hosting company is, “Should I go with a free web hosting company, or with a commercial one?” The answer largely […]

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September 20, 2010

Understanding the difference between Linux and Windows web hosting is crucial for anyone in the market for a hosting plan for their personal website or ecommerce business. Although you will find that the hosting companies out there will make it seem like there are very few differences between these two hosting servers, there are differences […]

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August 28, 2010

After you purchase your own web hosting plan for your domain, you are going to want to find ways that will help you promote your site. One of the best ways that is proven to increase the amount of visitors to your domain is the use of articles. These informative articles serve a dual purpose. […]

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August 12, 2010

One of the first decisions you will have to make regarding your Web hosting is whether you want Linux or Microsoft. Although this is generally the preference of your Web designer, Linux has become the more popular choice for many Website creators today. Every Website owner wants their site to be accessible to their prospective […]

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July 26, 2010

ASP or Active Server Pages is the technology which allows you to create the web pages and sites that require hosting. The main feature of ASP is that it uses server side scripting to create your website and pages so that it can be viewed by absolutely any browser and visitor without errors or flaws […]

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July 10, 2010

Since search engine marketing or search engine optimization (SEO) is the most popular marketing technique used online today, as an online business owner it is important to fully understand this marketing strategy so you to can use it to your potential. Since the search engines literally decide whether or not your website appears in the […]

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