ROI

by admin on November 3, 2010

When you’re in business, especially e-commerce, one of the most important factors you need to consider any time you put money into anything is your return on investment (ROI). Whether you’re putting money into traditional advertising, choosing a web hosting company for your website, or hiring employees, it’s important to know that you’re getting the maximum bang for your buck.

When it comes to web hosting, in particular, there are a few things you need to consider for return on investment, namely:

  • Can you count on the web hosting company to be up and running at all times? Even if the company provides free hosting, it doesn’t do you any good at all if your website is down when a potential client or customer is looking for it. If you’re paying for your website, it becomes all the more important.
  • How much of the content on your web page is your own? It is common with many web hosting companies (especially free ones) to advertise for other businesses by use of banners and pop ups. While there’s nothing wrong with that, per se, you need to be sure that people who visit your website are drawn to buy your products.
  • How fast is the access speed? Web surfers can be notoriously impatient. If your web page doesn’t pop up immediately or sooner, most people will just click on something else.

For web hosting, you are likely to get the best return on your investment if the website is easily accessible, allows fast access, and is designed in such a way that those who find your website are more likely to buy your products. If you find that your web hosting company falls short in one of these areas, consider moving your web operations to another host. If you find that your design isn’t up to snuff, consider hiring someone who is familiar with SEO (search engine optimization) to rework your website. You’ll find the ROI is generally well worth the expense.

Of course, ROI is important for more than just web hosting. Most businesses would do well to go over all of their operations with a fine toothed comb to determine which functions and employees are costing more money than their worth, and which are raking in the profits.

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SEO and how it can Work for You

by admin on October 27, 2010

Whatever you are trying to promote on the Internet, whether you are trying to sell a product or service, or to bring attention to an organization or cause, there are a few things you need to do to be effective. You need to find a quality company to do your hosting. It doesn’t matter how much web traffic you generate if your website is down every time someone tries to find it. You need to find a way to attract attention to your website. This is best done with SEO (search engine optimization) marketing.

Let’s go surfing

Consider how you surf the Internet. If you’re like most people, you pull up your favorite web browser, be it Yahoo, Bing, Google, or whatever, and you type in a few keywords which relate to what you’re looking for. Almost as if by magic, the screen lights up with multiple website listings which (more or less) pertain to your topic.

Unless you’re highly unusual, you click on the first one (or maybe two or three) websites which seem to be related to what you want. You probably never look beyond that first page full of websites unless you have exhausted all of your possibilities and still haven’t found what you were looking for.

Most people surf the web the same way. What that means for you, in all practicality, is that you are never going to generate much web traffic unless you are on that first page when someone looks up your product, service, or organization. You can have the best constructed website on the World Wide Web, aesthetically speaking, and it does you very little good if no one finds it.

How the pros get on page one

Enter SEO marketing. SEO marketing involves putting content on your web page in such a way that the major search engines are most likely to find it and put it on the front page.

There are several little tricks you can use to accomplish this. With a little research, it isn’t difficult to find out what exact phrases web surfers are using to find websites similar to yours. Once you have this vital piece of information, make sure that those phrases find their way into your content.

Ideally, your content should contain some value for the reader, but you want to make sure that the key phrases web surfers are using appear in the first paragraph (ideally, the first sentence) of your web content, and are sprinkled generously throughout the body of any content on your site.

If you don’t want to do the research and writing yourself, you can hire an expert in SEO writing. They are actually quite reasonable, in most cases, and can provide you with a lot of quality content in a short amount of time for a very reasonable price. SEO marketing is, in fact, one of the most cost effective ways to promote your company and its effective regardless of which company does your hosting.

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5 Ways to Make Money from Web Hosting

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WEB SITE MARKETING THROUGH ARTICLES

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INTRODUCTION TO ASP HOSTING FEATURES

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WHAT IS SEARCH ENGINE MARKETING?

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Since search engine marketing or search engine optimization (SEO) is the most popular marketing technique used online today, as an online business owner it is important to fully understand this marketing strategy so you to can use it to your potential. Since the search engines literally decide whether or not your website appears in the […]

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