How to Make Search Engines Notice Your Website

by admin on October 13, 2010

If you’ve been trying to break into the exciting world of e-commerce, you’ve probably encountered one of the most common problems online entrepreneurs face: getting noticed by the search engines. If you’re still somewhat of a novice, you’ve probably blamed it on your web hosting company.

And why not? Who else could possibly be to blame? After all, you reason, you’ve put together an attractive web site with lots of useful information, good, clear photographs relevant to your product or service, and every feature under the sun which could possibly be of use to potential clients.

So, why aren’t they breaking the doors down to order from your website?

What’s wrong

What most newbies fail to realize about Internet based business is that the search engines are programmed to look for particular things in relation to what a web surfer types into the search engine. And the quality of your website isn’t really one of them.

That’s not to say you shouldn’t spend the time or expense to put together a quality web site. Quite to the contrary. Getting someone to visit your website is only the first part of the battle. A website that is well laid out will go a long way into converting a visitor into a customer or client.

The problem, though, is that you can’t convert a visitor who is on someone else’s website. You may have a better product or service, but the search engines (i.e., Google, Yahoo, Bing, etc.) don’t know that.

Try this

Type in the name of your product into one of the major web browsers. If your website doesn’t appear in the first page full of listings, chances are that very few people will ever find you, unless they’re looking specifically for you (which isn’t usually the case). And your web hosting company has little to do with whether you show on the first page.

One of the best investments you can make is to hire an SEO (search engine optimization) expert to rewrite any content on your website. He or she can keep the content virtually the same, changing only a little of the phrasing here and there to improve your chances of landing on the front pages of the major search engines.

If you’re a do-it-yourself type, you can educate yourself about SEO fairly quickly. A simple Google search of “SEO” will garner tons of information on the subject for you.

The simplest thing you can do to improve your web presence is to make sure that your content is unique and that you use keyword phrases that a web surfer looking for your product might type into his browser. After you have done that, spend a little time researching other ways to improve your SEO. Be aware that changes are made constantly to the web browsers, in attempts to improve them, so you need to continually research and pay attention to the trends in online marketing if you want to stay ahead of the game.

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