WEB SITE MARKETING THROUGH ARTICLES

by admin on August 28, 2010

After you purchase your own web hosting plan for your domain, you are going to want to find ways that will help you promote your site. One of the best ways that is proven to increase the amount of visitors to your domain is the use of articles. These informative articles serve a dual purpose. First, you will be finding ways to spread the news about your site and what you have to offer and second, you will be establishing yourself as an expert.

The first step to begin this type of promotion is to find your niche. You will want to write articles that are relevant to your site’s topic. For example, if your domain is dedicated to the latest fashions, you will want to write articles that tie into this field. Examples of topics that you could cover would be emerging fashion trends, specific designer news and tips on how to save money while still looking great. The sky is the limit when it comes to finding ideas on what to write about for your site.

After you have determined which niche fits your domain, you will want to find new places to send your articles. Thanks to the boom of user created content this is easier than ever. There are numerous sites that offer users the chance to publish their own articles for free. You can also approach other site owners to see if they would feature your content in their own sites to increase your readership. Don’t forget sites such as Associated Content and Helium, as these places cater to content producers.

Once you have found places to promote your articles, you will need to get down to the business of writing. It is a good rule of thumb to keep your articles short and sweet. Most successful articles are less than 500 words, with 300 to 400 words being the norm. If you find that you go longer than this, split your article up into two parts. Don’t fall into the trap of being too brief either, as this is counterproductive. You want to provide readers with a resource that teaches them, entertains them and keeps them informed.

If you do not feel comfortable writing your own articles, you may want to consider hiring a freelancer. Most will work as a ghost writer, allowing you to put your own name in the byline. There are numerous job sites that cater to those who need articles written their sites and it is very easy to connect with a freelancer at no cost to you. Article prices will vary depending on complexity, but the price is usually well worth it, once you begin to drive users to your site.

Don’t forget to mention your site’s domain in your articles. This is a common mistake that many people unfortunately make. You want to use the article as an incentive for readers to come to your site to learn more, not as a standalone reference.

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