WHAT IS SEARCH ENGINE MARKETING?

by admin on July 10, 2010

Since search engine marketing or search engine optimization (SEO) is the most popular marketing technique used online today, as an online business owner it is important to fully understand this marketing strategy so you to can use it to your potential. Since the search engines literally decide whether or not your website appears in the search results of any particular search, there is no better idea than to learn how to use this system to your advantage.

First, you may be wondering how a search engine works and this is literally how the understanding of SEO marketing begins. Google is not the only type of search engine available to you online today, and it is important to understand the difference between each search engine as the term is often used so loosely. Many people assume they all work the same, but this is not the case. Google is considered a crawler-based search engine creating their listings automatically through literally crawling or spidering the web for results. Human powered search engines are just that, results are compiled manually by people. Basically, you submit a description of your site to the directory and they go through each description and match it to the proper search. Lastly, there are Hybrid search engines. These search engines such as MSN take a combination of crawler-based search engines and manual search engines and create one great mixture to satisfy both types of searchers.

Now that you can see how the different search engines work it can be easy to see just how important it is to make your web pages as targeted as you possibly can with hopes to get higher ranking throughout the different types of search engines. In order to make your webpage targeted you will want to use specifically high searched for keywords in relation to your website and web design’s category of interest and always make sure every bit of text on your website is directly related to what you are trying to sell. Useless or filler content is instantly spotted by search engines, whether they are looked at manually or automatically and this can risk your rankings in a big way.

One of the main factors that need to be considered in regards to how your page is ranked and reviewed by search engines is quite literally the location of the keywords on your webpage. The HTML title tag is most often first looked at and if you are promoting a travel website and the world “travel” is not in your HTML tag than you may get overlooked as a non-relevant source. Search engines will also check if the targeted keywords are near the top of the page, this can make for an easy high ranking as well.

The location of your keywords is so incredibly important that you need to take the time to go through each and every keyword on your website and make sure it is placed properly, otherwise you will find your site may be marked as irrelevant or ranked so low that it might as well not be listed at all. The search engines are what can make or break a web company today, whether you are selling travel packages or web hosting packages, so learning this important marketing technique can be crucial to your success. It’s not just about having good web hosting, although that is also a must. Build good SEO practices in your web design to get the great rankings.

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